Tad has spent over 20 years of immersing himself in the genres of MMOs, RPGs, and playing FPS games. He also has a career background of working in digital marketing for 5+ while recently focusing on copywriting. His writing work involves on topics that revolve around the monetization and buyer psychology of video games. Tad knows this well, especially with his experience in succumbing to gacha games such as Genshin Impact, as well as the mindless grinding in MMOs like Lost Ark. What he loves most about in his writing is asking, "Why do people play this game, and make in-game purchases?"